Social Media: Legal Risks and Practical Remedies

Publication: GB LAW View the article Whether your employees are blogging reviews on Google, posting endorsement videos on YouTube, getting your company on wiki sites, or branding your company on social networking sites like Facebook, Twitter, and LinkedIn, social media is clearly the wave of the future.  Online media and marketing tools provide a variety of benefits to organizations including collecting industry-based knowledge, widespread sales and branding capabilities, and accessing boundless platforms to publicize a company’s name and reputation.  However, these benefits come with their fair share of legal risks.  A comprehensive social media policy...